Zappos has a very unique discovery tool that places clickable images of shoes that people have ordered on a map; real time. Go to: and you can see. It’s hypnotic in the same way that Twittervision 3D is, except that it makes you want to buy shoes. When you see a shoe that you like you can click on the image and it will take you to the eCommerce piece where you can buy. Want to know what...
Just saw this video for the new NIN iPhone application and it begs the question as to whether iPhone applications could be used to monetize web 2.0 businesses. With a combined 30 milli0n iPhones and iTouches out in the wild and new app stores from Android and Blackberry this is going to be one way to generate revenue through one-time fees or subscriptions (with 3.0). Of course someone can access...
In preparation for the ever worsening economy, I was sending out requests for endorsements on LinkedIn this morning and wondered (in the name transparency) if there would ever be a way to allow for negative comments? In recent months LinkedIn has had an explosion in traffic and I’ve received invitations to join former coworkers networks at an astounding rate. People I haven’t seen or...
I saw Guy Kawasaki Tweet about an article entitled Should brands ignore social media criticism?, and I had to read/respond. Overall it’s a good article and worth reading. One highlight from the post: But what if some brands are paying too much attention to social media? Is it possible that the most vocal on Facebook and Twitter and in the blogosphere not only don’t represent the...
Conventional wisdom, when it comes to blogging, states that you shouldn’t allow for comments until your traffic hits “a certain level”. (The premise is that if people come to the site and see a bunch of posts with no comments; the site is a dead site.) My site traffic has not reached this level yet AND I’ve never been a hardcore fan of conventional wisdom. I also...
Way back in July (sound familiar?) I posted about Twitter, geo-targeting and location based services combining to create what I referred to as conduit marketing. (Also talked about it here and recently here.) About a month ago I heard of a company called Schmap and how they were using Twitter to essentially create the foundation for this type of service. They call it Geotweeting. (Brightkite does...
In these economically conscious times (aren’t they always?!?!?), I keep hearing; How do I monetize my time on a social network? Well aside from advertising (which is the one obvious answer) there are several ways to ways to think about spending time and effort on social networks. To keep it simple and akin to something that the old guard is familiar with; think of it as a branding exercise...