For many years marketers have been developing strategies and tactics that focused on distribution. The goal of television, radio and print was to get as many eyeballs and “earballs” on the material. Overtime this created a generation of the promotionally challenged; people that don’t see or hear advertising. It’s something we don’t even think about. We simply block...
I wanted to briefly talk about a few technologies & trends that I’m excited about. Voice-to-text: I have mentioned SpinVox several times in recent posts and believe that this technology, will change how the mobile Internet is utilized. (I have requested the free SpinVox trial and am waiting to be “approved” and will post about the service once I have the software set-up.) I...
I heard on the radio yesterday that Trent Reznor of Nine Inch Nails was releasing an all instrumental album/cd/8 Track/whatever you call it now, entitled Ghosts I-IV. I was very excited to hear this even though, I haven’t been an active fan since The Downward Spiral. I’ve always wanted him to release an instrumental collection as I was never really a fan of his vocal stylings and have...
On November 15th, Ethan Smith of the Wall Street Journal authored an article describing the latest business model created to combat the troubled music industry. The new company, aptly named Recrd Lbl (Record Label) utilizes advertising to generate revenue enabling users to download the artist’s music for free (much like Spiral Frog). The company is a joint venture between Peter Rojas and...
I recently received an email from Juliana Stein who is the Communications Manager of Oceana informing me that I could now support the not-for-profit by having Oceana ads on my site. The email had a link to all of the ad options and the code I needed to insert the ad. That started me thinking. What is the one thing that makes a website seem like a “real” site? Yep. Sad to say, but...
The goal of this blog is to help shed light on changes taking place with respect to the online market place. I refer to this as the LivingMarket and define it as the combination of marketing strategies (social media, SEO/SEM & traditional) along branding channels such as IPTV, mobile, web and advertising that appeal to specific niches. The diagram below illustrates this with the brand...