Category#augmentedreality

How to monetize the coming collision between mobile and social

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Social media is pushing the adoption of mobile web in the US.  (Twitter happened because of the iPhone!) Everybody put your helmets, shin guards on and brace for the impending collision between mobile and social. This year mobile internet useage is up 110% nationally and 148% internationally. Gartner predicts that within 3 years web enabled phones will outnumber terrestrial internet connections...

Two flavors of augmented reality and how you can use them

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I’ve posted about the two types of augmented reality shown in the videos below. I wanted to talk about how you can/will be able to use these in the near future. First; the examples. This is an example of an augmented reality browser. As you can see there is information associated with a physical item and when viewed through the smart phone’s camera, via the browser, information is...

Augmented Reality & QR Codes: Two Great Tastes that Taste Great Together

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Above are graphics that are used to trigger augmented reality. The idea is to hold these up to your webcam while you’re watching yourself on your computer through a specific website and the item will come to life. (Video example below.) The first icon is from GE for their Smart Grid campaign and the second is from something Colle + McVoy are calling “Twaugmented Reality“. The...