Category#Facebook

Twitter & Facebook Adidas

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This “story” has been out for a couple of weeks. Not sure it’s really a story. It’s shoes. Social media shoes. Specifically Facebook and Twitter. At first I thought; “Why would I mention this in my blog?”. The more that I look at them, the more I want a pair of Twitter pair. Check’em out!

Future of Retail (book review)

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I’ve just finished a book by PSFK consulting called Future of Retail. (I strongly encourage you to follow them on Twitter; @psfk. Inspiring material.) The book is a nice tour through all of the technologies/behaviors/trends that’re impacting retail. Instead of reviewing each trend I thought it would be better to list the examples they sited and let you extrapolate (word of the day!)...

It got loud!

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I just watched the documentary It Might Get Loud which features Jack White of The White Stripes, The Edge of this little band called U2 and Jimmy Page of this painfully obscure group called Led Zeppelin. As you may have guessed, it’s a film about the love of guitars; specifically electric guitars. Now . . . it’s important to note that I’ve played my fair share of air guitar but...

Zer0 hype! Retailers need mobile sites now

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I recently saw these stats on when Facebook users are most active. (For those of you that are afraid to click on mysterious links, I’ll share with you what the study says.) It says that most of the traffic on Facebook happens during work hours. (For those of you that think Facebook is for teens just know that the fastest growing group on Facebook for the past year and half has been 55 an...

Applications; A new twist on data portability

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Data portability is a concept that’s been around for a longtime. The initial concept was focused on single sign-on, which meant you could go from site to site (wherever you had a membership) without having to log in. Of course businesses wanted this because they could get a better sense of who you were as a customer BUT companies such as the the artist formerly known as Microsoft wanted to...

Those pesky customers and their devices

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I’ve been talking to many businesses about where they should be focusing their energies, in regards to mobile site vs. app vs. iPad app vs enormous movable flaming billboard. After listening to many business talk about the performance of their iPad apps vs their site (some selling twice as many items through their iPad app as opposed to their site) I realized that the customer is as usual in...

Facebook and its role in International Business

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During my Web 2.0 class, I share with my students my belief about progressive disclosure as it relates to their personal brand. The gist is this. You need a LinkedIn account and it should be something your grandmother (or HR) would appreciate, complete with professional photo dependent on your vertical. You may have a Twitter account and this is a combination of professional insights and personal...