Michael Myers

Category#findable

Guest lecture for the Rocky Mountain Direct Marketing Association

In #collaboration, #findable, #recommendation, #transparency
02/15/2012
3 Min read
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Tonight I had the privilege of speaking at an RMDMA event and had an excellent time. We had business stakeholders from a variety of business models and we walked through a simple conceptual model for social media that I developed around five years ago. The model describes four distinct levels of an online relationship that you can have with your customers/potential customers. Findable...

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Social Media vs. Social Business

In #collaboration, #findable, #misc, #recommendation, #social, #socialMedia, #transparency
01/06/2012
4 Min read
S

I recently saw this excellent “article” on Fast Company by @DrewNeisser and in it he makes the important distinction between social media and social business. Two of the my favorite points that he makes are: People do business with people, not businesses (You think you’re B2B but a business is made up of people. They just have bigger wallets at work.) Your employees need to be...

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Information Technology Strategy: Class 3 – Social Media

In #collaboration, #findable, #recommendation, #socialMedia, #teaching, #transparency, #Twitter
06/23/2010
4 Min read
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Monday night we began covering social media and how to develop deep relationships online. We walked through the conceptual model of Findable, Recommendable, Transparent and Collaborative.  From there we moved on to the benefits of social media. Habitual vs. Loyal – Buying from Amazon is a habit of mine. I would just as likely to to Overstock.com to buy my books. Craftsman Mentality –...

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Web 2.0 for the CIO (part 1)

In #collaboration, #findable, #recommendation, #teaching, #transparency
04/17/2010
9 Min read
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I was recently invited to guest lecture by Professor McCubbrey of the Daniels Information Technology and eCommerce department about the implications Web 2.0 has for CIOs. I put together a list of topics that I feel most CIOs (B2B vs. B2C/ product vs. service) need to consider when developing technology/business strategies. The outline for the lecture was as follows: Deep Relationships Twitter...

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Social media for the entrepreneur

In #advertising, #android, #apple, #augmentedreality, #blogging, #brand, #businessmodel, #cloudservices, #collaboration, #conduitmarketing, #consumergoods, #Facebook, #findable, #geotargeting, #Google, #iPhone, #location-based-services, #marketing, #mobile, #monetize, #niche, #QRcodes, #recommendation, #SEM, #SEO, #social, #socialMedia, #teaching, #transparency, #Twitter, #Web2.0
03/09/2010
15 Min read
S

This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

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ITEC 4700: Class 16 – Monetizing Web 2.0

In #advertising, #android, #augmentedreality, #behavioral, #conduitmarketing, #Facebook, #findable, #iPhone, #monetize, #niche, #QRcodes, #recommendation, #SEM, #SEO, #teaching, #Twitter, #Web2.0
02/28/2010
9 Min read
I

Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****@hotmail.com’. They had direct messaged a large number of my followers. (I was also alerted by someone who...

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Michael Myers