I recently had a conversation with restaurateur who has been tasked with creating the social media strategy for several restaurants. It was an interesting talk. I’ve had no exposure to this business model other than sitting down to eat or waiting tables as a youth. We talked about the specifics around this business model and I thought it made for an interesting post. It’s also a...
I’m in the process of redesigning my site and yes; I have been for several months. I’ve been rebranded myself as of 4 months ago; focusing on social media, mobile marketing and the impact on consumer goods. The redesign is a difficult process and it would be much smarter to just pick an existing template . . . but . . . you know how that whole wisdom thing goes. Anyway, I’m in...
I recently met with a business that was looking for a Director of Digital Opportunities and being a HUGE fan of vague/ethereal titles (no really), I was most interested in the”digital” part of the title. As I’ve mentioned on this blog in the past, there is enormous collision going on between the online world and the tangible world. (Reminds me of that car commercial where he...
Well, if you haven’t heard about the explosion that is taking place in location related services, you just haven’t been paying attention. (I almost said you haven’t been in the right place. But I restrained myself.) I will attempt to summarize most of what’s going on currently. First let’s talk about money. We all like it and there is quite a bit to made according to...
This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...
Since the late nineties businesses have been thinking of the Internet as a marketing platform and for the most part have been relatively successful at leveraging it. When ecommerce happened even the naysayers expanded their concept of the Internet from a cost center to a method of generating revenue. I thought I would take a few minutes and describe the newer platforms that we’re just...
Recently (and reluctantly) I signed up for Twitter. I only say reluctantly because there is a good chance that a constant feed based on my life will be somewhat less than what I would like it to be. Or it may be more PC to say different from what I think it should be. I have two young children and my ability to travel and do the things that I used to do have been somewhat hampered by my need to...