Way back on 7 days ago, I posted the reasons I believed that Apple would build a car. I was quickly reminded by a friend of mine, who goes by the name of Brad Hampton and happens to be a Senior Digital Consultant for Shift Digital (and agency focused on the automotive market), that I may in fact be wrong. Very wrong! Below are the reasons for his disbelief. Apple cares about design, not function...
Why the Apple Car doesn’t make ANY sense
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