Get’em while they’re still in stock!
Mobile phone evolution
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Rise of the Mobile Influencer
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After my last post I realized that I’ve been referring to a group of users as mobile influencers, but hadn’t defined them yet. Most of this is common sense but just in case . . . . These users are those that have an iPhone or Android and use them primarily for SMS or pushing data to social sites such as Facebook, Twitter & Foursquare. They utilize media in their postings to social...
mobile + social + location = events
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Events are turning out to be the primary way that mobile & social & location work together. Hot spots on the timeline. Before I start, I think it’s safe to say that I’m not an event planner but I have played one on TV. I think of an event as having three phases. It’s going to happen – Tweetups have become a great way to help promote events. By using twitter...
Researchers To Marketers: Go Social, Mobile
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This post was taken directly from MediaPost. I love it when people with big fancy PhDs agree with me and what I’ve been saying for the past two years! Two reports released Monday underscored the increasing importance of social media in the marketing scheme. As part of its wide-ranging study, “Competitive Strategy In the Age of the Customer,” Forrester said that marketers should...
Amazon watches eBay go after hyper-local market. What about Google and Facebook?
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eBay has recently made some interesting acquisitions that I’m sure has someone at Amazon paying a little closer attention. For those that have not used eBay (yes there are some) Â it’s more than an auction site. It’s an ecommerce site and with the ability to ‘Buy it Now’. I’d never purchased anything from eBay until recently. Pretty easy experience and not...
Predictions about the mobile influencer 2011 from Trendsspotting
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If you don’t know who TrendsSpotting is. Go there right now and check them out. They are GOOD!!!
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Amazing mobile marketing statistics: infographic
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NFC + RFID = Much Coolness (video)
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Near Field Communications combined with Radio Frequency Identification make for a pretty exciting in-store experience. Enjoy!
25% of US Internet users are mobile-only . . . no really
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At first, this stat makes one pause. And then rabidly deny it. But . . . when you think about smartphone adoption and the differences in how people define “Internet usage”. It’s completely plausible. I have several family members that have told me that email usage only is Internet usage. Uh. . . . Ok. It’s easy to imagine a large number of people who don’t have...
Mobile 2010: Year in review
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Saw this great video on mobile growth for this past year. Enjoy!