I’ve been recommending my clients flatten their brands over the last several years due to adoption of mobile devices. This is primarily due to people using the devices on the go. If your outside a nice shiny/glassy logo, simply doesn’t render. To the right you’ll see some examples of some major companies adjusting their brands to embrace this change in consumer behavior. This is...
Just in case you were confused: Facebook is an advertising company. Facebook used to be a social media company but now that they serve a different master – namely businesses that advertise – they’re an advertising company. Facebook is also a data company. They arguably know more about you that than the federal government. (In fact the CIA requested information so frequently...
This amazing image has been making the rounds and really highlights how much has changed in the last 9 years. The photo was taken outside St Peters square when the new Pope was announced. Truly amazing. The mobile evolution makes the industrial revolution look like a hiccup. Nothing – not even the Internet – has had such a profound change on how people create and utilize media.
Check out the company at Qeexo.com.
So  . . . if you’ve read this blog with any frequency, you know that Im not really a fan of advertising in general. No one wakes up and thinks “w00t! I CANNOT wait to see my first ad today!” They’re at best a nuisance or a form of entertainment during events such as the Super Bowl. As the digital world transitions from the PC based advertising of “throw the junk...
I’m not a huge fan of using SoLoMo (short for Social Local Mobile) but there are some interesting numbers in this infographic. Enjoy!
Found this video on @psfk and love the idea, but don’t cloud services negate the need for this? Enjoy!
One of the biggest changes that social media brought about was around content creation. In the early 2000s, anyone with access to the Internet and a minimal amount of technical skill, could be heard. Blogs were one of the first mediums people utilized to express themselves and from there the evolution continued. This evolution has gone through two distinct phases and I believe we’re about...