It’s hard to imagine a world without Facebook and yet, if this infographic is to be believed, online empires only “own” the mindshare of the market for around 11 years. This means Facebook has only three years left!!! I guess Zuck will have the cry himself to sleep with his measly billion$. Infographic aside, the question is; what consumer behavior will displace the need to know...
Some great stats below. Enjoy!
I keep having this reoccurring dream where I telling people about the need to address of the mobile influencer and they repeatedly tell me; “That’s not my target market.” Unfortunately, this is a waking dream and it happens when I’m talking with clients/prospective clients. But I do have a clarifying question for that statement and the conversation goes something like...
Of course it can! Let’s face facts. No one actually looks for ads. No one. Most quality ads are a happy accident. “Delight and surprise” as they say. The only reason ads are still used is their low cost but with a whopping 1.21% CTR on mobile display ads, you have to wonder if it isn’t people in the advertising business clicking through, just to see how someone...
I’ve posted several times over the last 4+ years about Starbucks. I gave them some advice when they were struggling, acknowledged some backpedaling and recently advised them to offer up their locations as office space, since so many of us work out of them. I also have noticed something recently. Their brand is seemingly 100% connected with mobile influencers. When I’m at Starbucks...
By now we’ve all heard of the Pinterest phenomenon and how the site grew to 10 million users in just nine months. How they grew an additional 155% between December 2011/ January 2012. How it’s the fastest growing site of all time. Out of all these are amazing stats but my favorite is 20%. That’s how much of the traffic to Pinterest is from mobile devices. Other than the fact...