I know. I know. Stick ‘2.0’ on the end of anything and it means it’s soooooo different. Most times it is different and this time is no exception. If you’re selling consumer product goods: brace yourself. I’ve posted about the virtual world colliding with the physical world if smart phone growth this year is any condition (110% nationally/148% internationally) there...
Social media is pushing the adoption of mobile web in the US. (Twitter happened because of the iPhone!) Everybody put your helmets, shin guards on and brace for the impending collision between mobile and social. This year mobile internet useage is up 110% nationally and 148% internationally. Gartner predicts that within 3 years web enabled phones will outnumber terrestrial internet connections...
Teradadesign + Qosmo of Tokyo covered the facade of a building that when viewed through an iPhone app, shows ” virtual interactions”. (This is one of the ways I hoped this would go when I posted about QR codes and augmented reality being combined.) Enjoy!
I recently went to Google Maps to search for a costume store near us. (Insert joke about me dressing up as a somewhat less-than-superhero, here.) I was surprised and happy to see that there was a link encouraging people to ‘Check out how to use your phone an QR codes‘. For those of you that are unfamiliar with QR codes, I posted about them here and then talked about the opportunity...
Above are graphics that are used to trigger augmented reality. The idea is to hold these up to your webcam while you’re watching yourself on your computer through a specific website and the item will come to life. (Video example below.) The first icon is from GE for their Smart Grid campaign and the second is from something Colle + McVoy are calling “Twaugmented Reality“. The...