Category#social

The Big Boulder Initiative (video)

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I’ve been fortunate enough to attend the last two Big Boulder events; here, here and even recommended context as the next subject here. At the end of the last event, they launched the Big Boulder Initiative. This is an update on their progress. (Details here.) Enjoy!

The death of the marketing campaign

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I had coffee with the CEO of a very large agency this past week and during our conversation, he mentioned that one of the things he sees is business struggling with is the demise of the marketing campaign. (Did I mention this he runs a VERY large agency?) To be honest I wasn’t shocked by this statement as it’s something I’ve seen over the past 4 years. I was surprised that an...

Do social networks promote loneliness?

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I found this video on Vimeo and it outlines some interesting points about relationships and how social networks contribute to feeling lonely. As with anything, I don’t agree with some points – like the motivation of people online: be very careful with generalizations – and yet it raises some interesting questions. Enjoy!

Every brand is on Tumblr

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Way back on May 25th, @jim_edwards of Business Insider claimed in this article that very few brands were actually on Tumblr. (Yes. I realize it’s almost July 25. I’ve been busy.) The article goes on to say that many brands that are on Tumblr, are squatting to save their URLs. What I find fascinating is the fact that he’s dead wrong. In fact, all brands are on Tumblr. No really...

Hiring is the most important aspect of content marketing / social media

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Once again, I’m hearing over and over about how important content marketing is. (For those of you who are “young”, rest assured, we’ve heard this before and it has always been true. But for the purposes of illuminating how this works in an online world dominated by social media, I thought I’d take a moment and outline this. Social media is about creating communities...

#BigBoulder 2014: it’s all about context!

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I was fortunate enough to attend the Big Boulder Conference (about a month ago) with a star studded cast of data geeks and it was yet again, an amazing experience. The focus this year was decidedly international and if I had only one word to sum it up, that word would be: Brazil. (I’ve posted in the past about the Brazilian culture and it’s passion for social, here. There is and will...