Category#social

Will App.net lead the way for social monetization? (video)

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This is a great video from @daltonc, the founder of App.net. App.net aims to create a Twitter-like service without utilizing advertising to support their business. (I remember several years ago, when Twitter was still shiny and new, someone launched a survey to find out if people would be willing to pay for Twitter and the majority of people that responded, indicated that they would pay $5 a...

@DanielsatDU Marketing Roundtable & Digital Marketing Summit

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I’m excited to announce that I will be apart of the Digital Marketing Summit on the 24th of this month at Daniels College of Business. (Details to attend can be found here.) I’ll be talking about the business impact of the following items: Post-PC Era – Smartphones/tablets are the digital consumer devices of choice. What do businesses need to do to address this fundamental shift...

Visual data

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I recently posted about the future of social being visual and it’s important to note that this trend will make it increasingly difficult for businesses such as Radian6 to provide data “contained in the image”. I created a small collage of some of my Instagram images to help make the point. What kinds of information can be implied from the images below? Implications aside, the...

CRUCES 5th Anniversary

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On July 25th, 2007, I created my first blog post. It’s hard to believe it’s been five years and a lot has changed in that time. The focus of CRUCES has shifted with digital culture and I’ve been very lucky in that my passion for mobile/social & location is now at the forefront of marketing’s collective consciousness. This of course is not the only thing that has changed in that time...

#hashtags: the social data glue

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From Wikipedia: Hashtags are words or phrases prefixed with the symbol #, a form of metadata tag. Also, short messages on microbloggingsocial networking services such as Twitter, identi.ca orGoogle+ may be tagged by including one or more with multiple words concatenated, e.g.: #Wikipedia is an #encyclopedia From “Michael-Myers-pedia”: Hashtags are words or phrases prefixed...

Mobile Image sharing will push adoption of location sharing

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One of the things I learned at the #BigBoulder Conference from the guys from @ESRI this past week was that location is the glue between datasets. Demographic, psychographic, content, etc is all linked to location. I, of course, love this thought and the issue is that most people don’t share their location. Approximately 5% of the US uses location based services and Facebook just pulled...

#BigBoulder 2012 Rundown

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This past Thursday/Friday I had the good fortune to attend #BigBoulder Conference in  . . . you guessed it; Boulder Colorado. This event was put on by @gnip and was an excellent opportunity for me to see what the current state of social data is. The event tagline was Big Data, Big Ideas, Big Opportunities and I witnessed all three. What I also saw were a lot of companies coming to talk...

A camera for Instagram called the Socialmatic (video)

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Antonio De Rosa is raising money to build out a camera specifically for Instagram. (If you just ignore the fact that Instagram was bought by Facebook, it seems MUCH cooler.) The camera is called a the Socialmatic and the video below outlines all that the device does. They have 41 days left to raise the money and a long way to go. Donate now, if you want to be IDd as the photo-uber-geek that you...

The new business reality: a feature as a business model

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It’s almost comical to say there is a new business reality at play. This is because there are so many forces at work lately, that it seems as though new realities are created and killed almost every quarter. Opportunistic turbulence is probably the best term for it. I’d like to call one out for review Features can be business models. I’ve listed some examples below: Dropbox...