Along with qualitative data, my goal was to collect quantitative data in the form of a survey. Developing the raw questions was relatively easy but refining them to a point where anyone could take the survey with ease, took some doing. I didn’t have much experience in this level of refinement and was too close to the subject to refine it. I enlisted Dr. Baack (Nope. That’s not him on the...
Data collection was arguably the most important part of the class. Without data it would be impossible to discuss the differences between the US and Japan in regards to mobile consumer behavior. As I mentioned before I wanted qualitative and quantitative data to provide a more complete picture so I set about buying lunch for my PhDs in marketing and picking their brains about what not to do. The...
Now that I had created my class, I needed to develop a project for my students to complete during the course. Since we were studying consumer behavior, data collection and analysis would be essential. I also wanted to be sure we collected/analyzed both qualitative and quantitative data. This would provide a deeper understanding of how people were using their devices. I wanted this data to paint a...
Two years ago I walked into my Chair’s office and shared an idea with her about two travel classes I had in mind. One was to Brazil to study the differences between the US and Brazil when it came to social media use. Brazil is has a profoundly social culture (read this) and I was curious to vet the differences. My other goal was to travel Japan to study the differences in smartphone usage...
These next series of posts are more for me than you. Sorry, but it’s the truth. I started what feels like a massive project two years ago and wanted to document how it all played out. So there will be a little less snark and no cool new tech than normal.
Many of us who teach have been having these thoughts for quite some time . . .
I’m currently one of five professors teaching a business course to first year/first quarter undergraduates. This course is unique in that it’s a combination of business 101 while tasking students with creating an mobile app based business. (Details can be found here.) A winning team is selected from each class and those teams then go on to compete in the bonus round with a eight angel...
I’m excited to announce that I will be apart of the Digital Marketing Summit on the 24th of this month at Daniels College of Business. (Details to attend can be found here.) I’ll be talking about the business impact of the following items: Post-PC Era – Smartphones/tablets are the digital consumer devices of choice. What do businesses need to do to address this fundamental shift...
Tonight we reviewed all the other marketing methods that mobile marketers need to consider when creating a mobile marketing plan/campaign. Mobile marketing is not a standalone and overall the goal of the mobile marketer – other than to drive revenue – is to insert digital into the physical experience through things like mobile search and scanning while making the digital experience...
This past Thursday we we covered mobile advertising. This is a relatively new model and there is a ton that businesses need to learn. One of the main differences we discussed in previous classes is that people see mobile phones as an extension of themselves. They are apart of our most personal conversations and for most of us, they’re never more than three feet away from us at any time. So...