Tonight the undergrads are taking their second essay test, while their graduate counterparts are working on the mobile marketing plan. We only have a few more weeks left of class and I’m excited to see what the students came up with for the Red Rocks mobile marketing plan/campaign. Next class we’re covering mobile advertising and then finishing up with mobile’s fit in the...
Analytics is the differentiator when it comes to digital marketing and we covered as much of it as we could tonight. If you’re thinking web analytics only, when it comes to mobile, then you’re in for a huge shock. I’ll list out the ones we covered. Facebook Insights includes check-ins and you can also pull mobile traffic from the API Flurry is an app analytics tool and if you...
Tonight, we talked about the phenomenon known as the iPad. We started off by trying to define what the iPad is. Is it a mobile device? Is it a game changer or a fad? You know . . . like the Internet was a fad. Or water is a fad. We decided (or at least I did), it’s NOT a mobile device. People are not walking around taking pictures of things without looking like a real dork. Making a call on...
Tonight we finished up the conversation around location and then reviewed mobile commerce. We covered Foursquare and how to claim your location and create deals last class, so this time we finished up with Google Places and Facebook Places. The Google Places process is clear and self explanatory while the Facebook process is somewhat of a challenge. For Facebook places you need to complete the...
Tonight we discussed social, mobile and location as it relates to marketing. We first established the fact that with ~16 million users, Foursquare has completed the holy trinity when it comes to social media. Facebook  = Who you are Twitter – What you’re doing/going to do Foursquare – Where you are (That in no way means that there aren’t more things to focus on as...
Tonight we reviewed our conversation with Red Rocks earlier in the day. About 8 students and myself interviewed some of the team members at Red Rocks and again we saw that there is nothing but opportunity. The trick will be amplifying Red Rocks existing brand through mobile marketing and mobile technology without diminishing the brand. Some of the issues/opportunties we discussed are listed...
Tonight we covered the concept of events as it relates to mobile marketing. Events are an essential element to any brand experience and we reviewed how to address the three phases of an event; before, during and after. We reviewed strategies and tactics that can be used prior to the event leveraging Facebook, Tweetups, SMS, QR Codes and mobile email. From there we moved onto methodologies during...
Last night we had Martin May & Brady Becker of Forkly come in to guest lecture. Martin & Brady are an excellent example of new business and are on some level, the competition for marketing students. They are technologically enabled, business savvy entrepreneurs. They are the kind of business people that make marketing students want to be able to write code. Martin & Brady also founded...
Tonight we talked about the SMS marketing. We covered the fundamentals around launching a marketing campaign but I quickly followed those fundamentals up with recommendations that an SMS agency be hired. Someone like Mozes and DOTGOÂ are adept and handling the sheer joy that are the carrier playbooks. For those of you lucky enough to never have suffered this process,the playbooks are a set of...
I’m posting this live, from my class. My undergrads are taking their first essay test and LOVING every second of it! (I actually had a student ask if they could get extra credit if they did the test on their smartphone. NICE!) I’m not a fan of tests since most people will never take a test in the professional world, unless they get certifications. I definitely prefer to give huge...