Back on April 13th, I lectured in Professor McCubbrey’s class on how a CIO could use Web 2.0 for their business. The focus of that lecture really how the social media landscape is evolving and then talk about how a CIO may utilize these changes. The reason for this method lies in that it’s too hard without specifying whether it’s a B2B/B2C model or a product/service. I covered...
I was recently invited to guest lecture by Professor McCubbrey of the Daniels Information Technology and eCommerce department about the implications Web 2.0 has for CIOs. I put together a list of topics that I feel most CIOs (B2B vs. B2C/ product vs. service) need to consider when developing technology/business strategies. The outline for the lecture was as follows: Deep Relationships Twitter...
I received my first set of course/instructor evaluations for the class I taught this past winter quarter: ITEC 4700 class: Web for Business Success, at the Daniels College of Business, University of Denver. I had an amazing teaching experience and tremendous students with diverse backgrounds and different levels of expertise. It will be hard to top my experience from this past Winter. Now . . ...
The video mashup above sums up the final presentations of the quarter; an awesome mixture of just about everything we covered in class! One group was tasked with developing a Web 2.0 business model while another group had to outline an up and coming Web 2.0 technology. The last group presented the cultural implications of Web 2.0. The first group detailed a business model that one of the...
This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...
Last night we reviewed the concept of Web 3.0. It’s the end of the quarter so I let some videos do the talking. Before we watched the videos below I had the students fill out the course evaluation online. This is an interesting feeling. You feel like your future is in their hands as much they feel with it with their grades. I vaguely remember this from when I attended. Strange feeling all...
Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****@hotmail.com’. They had direct messaged a large number of my followers. (I was also alerted by someone who...
Tuesday two students presented Shel Israel’s book, Twitterville. They did a great job and took a deep dive into the lessons learned covered in our Twitter class. In hindsight, next time I’ll have the Twitterville presentation and the Twitter class coincide. Seems like common sense but I wanted to get to Twitter earlier than later since it is an important marketing engine and...
Thursday we talked about one of my favorite attributes of social media; mobile. This field is growing by leaps and bounds and provides some of the most compelling marketing opportunities. The first thing we did was talk about existing technologies that enable location based offerings to be possible. Loki (by Skyhook) – The technology behind Brightkite’s location detection Geominder...
We discussed personal branding last night and its importance as the walls between customer and business become less distinct. We reviewed the birth of the concept and the evolution from self-improvement to self-packaging. It’s important to select a professional direction and not necessarily a final destination. Remain flexible in your career goals. When building your personal brand it is...