Thursday we reviewed the iPhone and how it could impact social media. That is to say that it hasn’t yet although it has experienced tremendous growth and some claim it is behind Twitter’s explosion. It’s the device that’s driving the smartphone explosion in the United States and could be behind the growing number of those accessing social networks via mobile devices...
Last night we reviewed YouTube. We took a look at the Icelantic Channel and took a look at the built in analytics specific to an individual video. Pretty amazing information given that it’s free. Leave it to Google. Unfortunately there are no English Pirate speakers in this demographic as there were on their Facebook account. This information also helps you understand (screen shot below)...
10 classes down this past Thursday. I can’t believe how quickly it’s going. Two of the students did a presentation on Naked Conversations, a book by Shel Israel and Robert Scoble. The book focuses on how blogging is transforming businesses and they used the online tool Prezi for their presentation (below). Pretty cool collaborative, presentation tool. They reviewed the book chapter by...
Yesterday was Facebook. Most are very familiar with Facebook as a user but most are not using it for business. I do have a student in class that uses Facebook for their fan page functionality. Chris demoed (yep; that’s how it’s spelled) the “back office” functionality of Facebook fan pages and discovered that out of all the languages represented in the world, they...
Thursday night we talked about the iPad and whether there was a market for such a device. We then had a team present The Cluetrain Manifesto. They talked about communicating in a transparent & active voice online. I love the 12 step program according to the Cluetrain authors: Relax Have a sense of humor Find your own voice and use it Tell the truth Don’t panic Enjoy yourself Be brave Be...
Twitter! Last night we focused soley on Twitter. Arguably Twitter could be the focus of several classes but hard to do with 10 weeks. We talked briefly about the history of the business and how SXSW 2007 was the tipping point for Twitter. We also discussed how the technology/business was briefly called twitch (as in that is what you did when your mobile device went off.) I like it in only that...
We covered flickr last night. Yes, flickr is a robust Web 2.0 community. We reviewed its history and evolution from a tool set to its current function. We reviewed the community and functions like image tagging (rollover image and see the magic), geo-tagging. We also tried to export an image into my blog after tagging the image, but unfortunately, it didn’t work. That could be an amazing...
Last night we reviewed Wikipedia as a business (cleverly using Wikipedia) and we looked that the other businesses that Wikipedia has created. Wikibooks – A collection of educational textbooks that anyone can edit. Wiktionary – Their version of a dictionary. Wikiversity – Content around learning resources and learning projects. Wikinews – User generated news. Wikispecies...
Had a great class on Thursday and talked about blogging and how it can be used to build your business. We specifically covered its impact on SEO and transparency. Blogging can cover all four levels of online relationships: finable, recommendable, transparent and collaborative. We also talked about Google’s battle with China and how microblogging is happening without Twitter in China. We...
Tonight was our third class and we discussed the concepts of social objects, the social graph and the social capital; what can I say, it was a social night. We reviewed the importance of identifying and tying experiences to your product/service. We talked about the rules of building social capital according to Chris Brogan: Listen first – before you do anything, make sure you know who...