Category#Twitter

Cultural notes on Brazil from Ricardo Mello

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Back in May, I emailed a friend of mine from Brazil, about the graph below and asked him: what is up with Brazilians?!?!? His response is as follows: Brazil had an early start adopting the internet and in fact, over the years developed a strong internet culture and environment. It has local internet companies and probably around 80,000 million people with Internet access (Brazil’s active...

Locals only: What does hyper-local mean?

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We’ve been hearing the term hyper-local thrown around and declared the future of social media/mobile for the past year. Sounds great. Now, what the hell does it mean? At 30,000 ft, hyper-local means instead of saying Denver, you’d break Denver out into its constituent parts such as Highlands, Capital Hill, LoDo, LoHi, Edgewater, Cherry Creek and WashPark. Something, only locals would...

A recipe for a personalized Twitter feed

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After lecturing last quarter, the host professor asked me; “How do you keep up with all that’s going on?”. I told him that I’d setup a personalized RSS feed via Twitter and because of this, I’d found numerous posts, articles, white papers, case studies and other resources that have proven to be invaluable. I don’t tweet much but am an avid Twitter user. That...

Information Technology Strategy: Class 3 – Social Media

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Monday night we began covering social media and how to develop deep relationships online. We walked through the conceptual model of Findable, Recommendable, Transparent and Collaborative.  From there we moved on to the benefits of social media. Habitual vs. Loyal – Buying from Amazon is a habit of mine. I would just as likely to to Overstock.com to buy my books. Craftsman Mentality –...

Social media & location: a restaurateur’s recipe

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I recently had a conversation with restaurateur who has been tasked with creating the social media strategy for several restaurants. It was an interesting talk. I’ve had no exposure to this business model other than sitting down to eat or waiting tables as a youth. We talked about the specifics around this business model and I thought it made for an interesting post. It’s also a...

Location, location . . . location

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Well, if you haven’t heard about the explosion that is taking place in location related services, you just haven’t been paying attention. (I almost said you haven’t been in the right place. But I restrained myself.) I will attempt to summarize most of what’s going on currently. First let’s talk about money. We all like it and there is quite a bit to made according to...