For the past 7 years, I’ve had real-world clients in my digital marketing classes. Clients include Skratch Labs, Illegal Pete’s, Ralph Schomp BMW, Wheat Ridge Cyclery, Crunchyroll, Sphero, Comedy Works and Red Rocks. (These are some of the larger names and we do projects for startups/small businesses.) This is an incredible experience for my students and the clients. The students get real-world experience and the clients get free work from some of the brightest minds. If you’re interested please contact me at michael(DOT)myers(AT)du(DOT)edu.
- Approximately 2 weeks into the quarter – ~January 17th – teams will be assigned to the client. Teams usually include 4 students. 2 social media + 2 mobile marketing.
- Students are graduates and undergraduates and I am for the most part, hands off.
- A primary and a secondary contact will be introduced to the client via email.
- The team’s primary will email clients every Friday with an update, questions, etc. The secondary contact and I will be Ccd.
- The time requirement for the client is minimal. (It’s important for students to understand that they are “not a priority”, because clients have day jobs and that they may have to move forward with strategies/tactics, without much feedback.)
- The digital marketing strategies/tactics can include social media, mobile strategies, search, content, etc. Clients will receive a marketing plan and/or marketing campaign and/or mobile app/site wireframes. Deliverables are dependent on client’s needs.
- Students will create a modular strategy/tactics that allow for clients to select elements by cost and/or effectiveness. (They will consider your budget, but they are tasked with creating a comprehensive strategy/tactics.)
- Students are also tasked with creating the best digital marketing strategy/tactics, aside from the client’s opinions/biases.
- Clients will be invited to the final presentation in mid-March.
- Once the project is complete, many clients bring students on as interns to execute on the strategy/tactics.
