No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

-Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

If advertising is to work on mobile . . .

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So  . . . if you’ve read this blog with any frequency, you know that Im not really a fan of advertising in general. No one wakes up and thinks “w00t! I CANNOT wait to see my first ad today!” They’re at best a nuisance or a form of entertainment during events such as the Super Bowl. As the digital world transitions from the PC based advertising of “throw the junk...

“M” is for Mobile Marissa

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On July 16th, 2012 Marissa Mayer took over as CEO of Yahoo! and I have to confess, I didn’t have much hope for her. Not because of her, but because of the current state of Yahoo!. I’m not talking the value of the stock or the employee base. I’m talking about the fact that no one could tell me what Yahoo! was. Are they an email company? Are they a search company? Are they a news...

email on the iPad

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As we move deeper into the post-PC era, more people will be using their iPad increasingly to interact with businesses. B2C and B2B. One of the primary channels businesses use today is email. Now . . . I have to tell you that I’m not a fan of email when it comes to interacting with businesses. It’s too “broadcasty” no matter how personalized. I receive so much of it and I...