What’s the difference between location based marketing and location based services? Other than spelling, location based services is a subset of location based marketing. I’ll give two examples to help spell out the difference. Location based marketing – A person checks into Foursquare and sees and offer for that business such as 15% off for the next week. They find the products...
Rise of the Overextended Class
In August of 2009, Hugh McLeod posted about the concept of the Overextended Class and at the time, this post resonated with me and what I was feeling. In fact, I’m still very much feeling it. For those of you that don’t want to click on the link to Hugh’s post, I understand – it can be scary, the overextended class is simply someone doing WAY too much. Because you love...
Facebook & international travel: a visual comparison
I recently saw this amazing graphic created by a Facebook intern and other than the fact it looks amazing, it also looked a little more than familiar to me. It looks like an international travel “pattern” video I posted a couple of years ago. Â I’m not saying this an exact match and yet if I were Travelocity, Expedia, etc or a travel agency (yep. some are still around) I’d...
Happy Holidays!
Social SEO (video)
I posted about what I referred to as the corporate social graph and it’s impact on search results many moons ago. Google is beginning to include social media in PageRank. Enjoy!
The Black Eyed Peas push augmented reality
Amazing augmented reality app called Word Lens (video)
This amazing augmented reality app from QuestVisual called Word Lens translates real-time. Enjoy!
25% of US Internet users are mobile-only . . . no really
At first, this stat makes one pause. And then rabidly deny it. But . . . when you think about smartphone adoption and the differences in how people define “Internet usage”. It’s completely plausible. I have several family members that have told me that email usage only is Internet usage. Uh. . . . Ok. It’s easy to imagine a large number of people who don’t have...
Mobile 2010: Year in review
Saw this great video on mobile growth for this past year. Enjoy!