Tagapp

Does your business need an app?

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I keep hearing this question. Well, actually it’s more like, “Does my business need an app?” but you get the idea. The answer is, of course; it depends! It depends on whether your business has a brand. (Yes. There are many companies with almost no brand and some make quite a lot of money.) Apps are brand tools. They facilitate your brand experience on a mobile device. That brand...

Will Android apps live in the clouds?

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As you all know, Google’s Nexus one was released Tuesday and as I read the review on Engadget, I noticed that there is only as 1g of memory. The only explanation for this that I can think of is that Android apps will at some point be essentially shells with the meat of the application living in the cloud. Of course this would only be possible if connectivity is virtually guaranteed. (This...