I was talking with a friend of mine today and he described a situation where he was trying to help a client understand that based on her business model; she needed to be the one to blog for her business. She replied; “I don’t have much content and was hoping you could blog for us.”. This was after a conversation last week where she shared with him that she was really passionate...
This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...
So . . . I’m a big fan of Anthony Bourdain and was recently reading one of his posts about the Hudson Valley episode. In the episode (video below) he sits down with one of my other favorite people; Bill Murray. The focus of his post is a funny incident after the cameras were done rolling. It really is worth reading even if you’re not a fan. He’s an excellent writer (and has many...
The topic of blogging came up the other day and I was curious to hear why people blog. For some it’s therapy and for others it is selling what they do. For me it’s more along the lines of what Seth Godin says in this video. Enjoy!
Had a great class on Thursday and talked about blogging and how it can be used to build your business. We specifically covered its impact on SEO and transparency. Blogging can cover all four levels of online relationships: finable, recommendable, transparent and collaborative. We also talked about Google’s battle with China and how microblogging is happening without Twitter in China. We...
I had yet another conversation that started with, “I don’t get Twitter”. Fortunately (for me) the conversation ended with an, “Oh. I get it.” The analogy I used for this person (who’s in sales: aren’t we all?) is that it is best to think of Twitter as networking, except that it’s a one to many model. By Tweeting about what your business is doing for...
Conventional wisdom, when it comes to blogging, states that you shouldn’t allow for comments until your traffic hits “a certain level”. (The premise is that if people come to the site and see a bunch of posts with no comments; the site is a dead site.) My site traffic has not reached this level yet AND I’ve never been a hardcore fan of conventional wisdom. I also...