I taught my first class at Daniels College of Business last night. (Web 2.0 for Business Success.) It was awesome and I had a good time. I’ve got a tremendous group of students with a diverse set of interests. We scratched the surface of the artist formerly known as Web 2.0 and then walked through the evolution to the Internet since businesses first entered the fray. We also installed...
I purchased a Trek Madone this past weekend and now, on some level, understand how an iPhone or Prius user feels. It’s like owning a piece of artwork. To put It simply; it feels different. The only difference is that something can be done with this piece of art other than hanging on the wall or sitting on the pedestal. Art, by definition has absolutely no function, although if done well, it...
I read yet another article in the Wall Street Journal this past week about cable customers up in arms about their online behavior being tracked even though they would remain technically anonymous. Not sure what the big deal is if they can remain truly anonymous. They would essentially see your online shadow, would allow you to turn it on or off and would enable on-demand personalized marketing. I...
I have been thinking about the social graph concept quite a bit lately and decided to find out exactly what a social graph is. What I finally settled on was the “official definition”: Social Graph is the network of connections that exist through which people communicate and share information. Applications like photos and events are examples that leverage the social graph. Dave...
In my last several posts I have described at a high-level what kind of online relationships businesses can have with their customers. From your businesses visibility online (findability) to having your product/service recommended to other potential customers (recommendation) to being as honest with your client base (transparency); businesses are figuring out how to utilize the internet to build...