Tagemail

email on the iPad

e

As we move deeper into the post-PC era, more people will be using their iPad increasingly to interact with businesses. B2C and B2B. One of the primary channels businesses use today is email. Now . . . I have to tell you that I’m not a fan of email when it comes to interacting with businesses. It’s too “broadcasty” no matter how personalized. I receive so much of it and I...

Communication persona

C

I recently received the notifications on the right from the The New Work Times, AFTER I had unsubscribed from the email list because (you guessed it) I didn’t want to receive duplicate information. I recently enabled push notifications from the Times app and I’m not picking on the TNYT. Instead, I’m offering this advice. When enabling push notifications, ask the recipient if...