This post is for associations that are in emerging industries with niche expertise. I’ve had clients that want to tap into social media but the nature of their business makes it a challenge. I often recommend that they tap into professional associations within their industry and then develop a content strategy that makes sense. (Associations should be thought of as niche social networks...
I’m a huge fan of PSKF and I’m also a member of their expert network, The Purplelist. I was asked a great question today by Scott Lachut and thought I’d share it because events and fans are some of these most exciting aspects of the emerging mobile market: Recently listened to an interview with Ticketmaster CEO Nathan Hubbard, in which he discussed the future of live events...
Events are turning out to be the primary way that mobile & social & location work together. Hot spots on the timeline. Before I start, I think it’s safe to say that I’m not an event planner but I have played one on TV. I think of an event as having three phases. It’s going to happen – Tweetups have become a great way to help promote events. By using twitter...