So, Ive had my iPad Mini for a total of three days and I’ve already come up with several product upgrades I’d like to see from a couple of my favorite apps. For those of you that don’t own a Mini, you need to go get one now. You’ll use it twice as much as the standard iPad. It’s the scale of the device. iPad is for media consumption, Mini is combo pack – media...
Marketing personas need Brand Graphs
I was in a LEGOs’ store today and was wishing I was 10 again. Not that you need an excuse to enjoy yourself with kids toys but it sorta helps. It was amazing how busy the store was and made me feel like I’d wandered into the Apple store. As I watched my son assemble LEGO characters I started to think about how LEGOs had impacted my early life and then thought about how Apple had...
Foursquare & Highlight from SXSW (video)
It’s funny to think of @foursquare as old school but @highlight is definitely new school. I love the idea of passive discovery Highlight provides.
Social media now (video)
Foursquare’s issue
So, I’ve had a couple of conversations with people that have spoken with one of the founders of Foursquare. The general feeling they’ve come away with is “low grade frustration”. They can’t figure out how to get people to use Foursquare; more. At 15 million users, this problem, at it’s worst, is known as Foursquare fatigue, where people just stop using the...
Geeking out with my Wife!
So . . . today, my wife says, “Hey honey. Why don’t we go to Red Rocks and take some pictures on Instagram and publish them to Foursquare. After my brain did several summer-salts for a couple of seconds I tried to figure out when the aliens had managed to grab my wife and replaced her with exact replica AND if they were going to bring my real wife back soon. Almost all joking aside...
Foursquare hits a billion check-ins!
A Week of Check-ins on the Path to One Billion from foursquare on Vimeo.
Solving the Foursquare, employee-mayor problem
If you use Foursquare, this issue will sound familiar. (If you don’t use Foursquare, run right out and download your free version here. No really. It’s good for you.) The issue lies in that employees who use Foursquare are most likely to be the mayor of that location since they check in almost daily; assuming a 9-5/40 hours a week job. While this is great for double checking the...
Lie with My4SquareAlibi! (video)
Not sure how I missed this (My4SquareAlibi), but it actually works and the “product videos” are very funny. More videos with a less than family feel are here. Enjoy!
mobile + social + location = events
Events are turning out to be the primary way that mobile & social & location work together. Hot spots on the timeline. Before I start, I think it’s safe to say that I’m not an event planner but I have played one on TV. I think of an event as having three phases. It’s going to happen – Tweetups have become a great way to help promote events. By using twitter...