Back in August I posted about Helio being acquired by Virgin Mobile closing its doors and felt that in the long run it would be a good thing for users, since the cool of Helio’s design would finally match the cool of the Virgin’s mobile packages. After seeing the G1, I realized that Google needs to call Virgin Mobile and discuss licensing opportunities; specifically to get...
I just found out that Verizon has won the coveted C-Block spectrum. There has been a lot of speculation about who had won the FCC specified, open spectrum with Verizon leading the pack with respect to the rumors. Google is not in the business of managing mobile networks and most likely entered the auction to insure the spectrum is kept open and insure that Android is a success. This could be a...
Last week I attended the MMA Consumer Best Practices Industry Forum in Denver. It was an interesting gathering of marketers and carriers. (Mobile advertisers were absent.) We collectively reviewed the changes to the CBP and various guest speakers offered up their expertise on various subjects. The goal of the CBP is to help the industry self regulate in order to prevent others from creating...
Lately I’ve spent a lot of time thinking about, and explaining, the incredible marketing tool that Google is currently building. It’s a behavioral advertising model that will extend into your PC and mobile phone (and eventually radio and TV). I’m also sure that Google will utilize “peer recommendation†as a key element to behavioral advertising. Behavioral advertising can be...