I’ve posted about the creation of online personas and where they may live (the browser vs. the social network) and recently read (and commented on) a post entitled Firefox Could Be the Real Facebook Challenger by Marshall Kirkpatrick of Read Write Web. This is an excellent post and sites several reasons for Marshall’s belief that these two companies will soon be in the same business...
Almost a year ago I posted about mobile discovery and the challenges of measuring conversions. With the recent (and really good) news about advertising on iPhone applications (going from contextual on a mobile site to behavioral on an application) and GeoTweeting adoption growing, I’ve been thinking about the other side of conduit marketing; the business. I think it will be hard to convince...
I talked the VP of Network Development for Schmap, Donald McMillan today. I posted about their GeoTweeting service and wanted to talk with them about their plans for the future; specifically what I’ve been calling, conduit marketing. At a high-level, they see the future of GeoTweets as something that ads value and more specifically things that; Enable tasks Allow users to share information We...
Ever wonder why auto makers don’t release concept cars as production cars? (Wow. I sound like Andy Rooney.) Well, I have. I’m not really a car guy and sometimes I do end up at car shows and see the most amazing cars but rarely do they end up in the showroom. Some recent examples are: The Cadillac Sixteen The Audi Locus The BMW H1 Volvo SC90 As far as I understand it, the car industry...
Just read a report by Greystripe, that talks about how iPhone app users are NOT utilizing their applications. The reports lists the following items of interest: Users spend about 9.6 minutes at a time with their apps, accessing them nearly 20 times before they are abandoned. 44% of iPhone app users have an income of $78,000 or more 15% earn $165,000 or more 52% of app users are male and the rest...
I recently posted about iPhone applications potentially being the key to monetize Web 2.0 sites. I recently found a report by AdMob for March 09 that indicates that half of all their total ad responses (out of 6000 sites and 1000 applications) came from applications on the iPhone and G1 (HTC Dream). This is an amazing number and not terribly surprising when we start to think about applications...
Just saw this video for the new NIN iPhone application and it begs the question as to whether iPhone applications could be used to monetize web 2.0 businesses. With a combined 30 milli0n iPhones and iTouches out in the wild and new app stores from Android and Blackberry this is going to be one way to generate revenue through one-time fees or subscriptions (with 3.0). Of course someone can access...
This would have been a much more exciting announcement if the carriers were still raking most of us over the coals with old fashioned calling/data plans. Fortunately for most of us, we’re on flat rate plans so this really does not help us. I have always been a fan of Skype and have posted about wanting them to realize they are in the communication business. I’m glad they’re...
Way back in July I posted about mobile phone security and listed out all of the things that I wanted my mobile phone to do. With the ever increasing emergence of the iPhone as the tool for kids of all ages (including us grown-ups), I thought I would see what apps, out of my essentials list exist today: Garage door opener – Nothing official listed and it looks to be a little more complicated...
I met with Dan Burcaw, CEO and Founder of DOUBLE ENCORE, the other day and learned many many things. Back in October 2007 Dan Burcaw, was an Apple employee (on the corporate side of Apple Retail group) and was in Cupertino, California for a meeting. He was watching a product manager for iPhone, give a demo. Somewhere during the demo he learned that Steve Jobs had released an open letter that...