I attended my second mobile marketing consumer best practices conference Tuesday. It was a similar cast of characters from last year and the meeting followed much of the same flow. After reviewing the changes to the standards document, MMA members from various parts of the industry spoke about their respective areas of expertise. The first to speak was Nick Macilveen from the aggregator...
For those of you who don’t know who Rick Rubin is you’ll most likely know many of the artists he has produced over the years. An abbreviated version of list contains Beastie Boys, The Cult, Mick Jagger, Johnny Cash, Red Hot Chili Peppers, Rage Against the Machine, Tom Petty, Weezer, Neil Diamond, Jay Z, U2 and most recently Metallica. Rubin claims he has no technical skill and simply...
I purchased a Trek Madone this past weekend and now, on some level, understand how an iPhone or Prius user feels. It’s like owning a piece of artwork. To put It simply; it feels different. The only difference is that something can be done with this piece of art other than hanging on the wall or sitting on the pedestal. Art, by definition has absolutely no function, although if done well, it...
I was recently given a Blackberry for work. I got the Blackberry Curve to insure that I would be able to use the whrrl mobile application and other similar applications. I was excited to download Skyfire and the Firefox mobile browser . . . and was quickly disappointed. Those applications are not available for the Blackberry. I’ve been blogging about the iPhone recently and have see many...
When I blogged from the MMA Consumer Best Practices Industry Forum back in January, I felt like I had stepped into a circus that was in the middle of a performance but needed to move to a new location at the same time. The iPhone had just been released and it was not really discussed by the attendees as much as I thought it would have been. Of course this was not the focus of the conference so it...
I have been a fan of Apple for a very long time. The first personal computer my mother owned was a Mac Plus and I became intimately familiar with the cult of Apple and later purchased a 9400 dual monitor set up. I have watched over the years as the company has reinvented itself to incorporate personal electronics and extend the concept of computing to many items. Steve Jobs is a Genius. Apples...
We have recently done a small piece of work for a company called Ooma. (I have had them in the top right hand corner of my site as a featured product for the past month.) They are purported to be the Vonage killer (if Vonage doesn’t implode first) and the VoIP space has recently become smaller with the demise of SunRocket. The Ooma product is inherently viral which is to say that the...