Data collection was arguably the most important part of the class. Without data it would be impossible to discuss the differences between the US and Japan in regards to mobile consumer behavior. As I mentioned before I wanted qualitative and quantitative data to provide a more complete picture so I set about buying lunch for my PhDs in marketing and picking their brains about what not to do. The...
Now that I had created my class, I needed to develop a project for my students to complete during the course. Since we were studying consumer behavior, data collection and analysis would be essential. I also wanted to be sure we collected/analyzed both qualitative and quantitative data. This would provide a deeper understanding of how people were using their devices. I wanted this data to paint a...
Two years ago I walked into my Chair’s office and shared an idea with her about two travel classes I had in mind. One was to Brazil to study the differences between the US and Brazil when it came to social media use. Brazil is has a profoundly social culture (read this) and I was curious to vet the differences. My other goal was to travel Japan to study the differences in smartphone usage...
QR Codes have been in Japan for years and I just found this creative application online. (Funny using something physical to create something digital.)
We have all heard of the success that NTT DoCoMo‘s i-mode has had since it’s introduction in 1999. The strength of that business and the adoption of the mobile phone as a data-based tool instead of simply a telephone, is a key to the company’s dominance. i-mode rules due to the Japanese culture’s adoption of the mobile phone as a enabling tool and there are no signs of...