Michael Myers

Tag#LinkedIn

Social is the future of the iPad

In #Facebook, #iPad, #social
07/17/2011
2 Min read
S

So . . . I’ve been collecting stats on the iPad as they roll in and I’m now convinced of several things The iPad is device emphasizing engagement: meaning because of it’s intuitive interface and the experience it affords, it’s inherently more compelling, on a biological level. (No joke. The keyboard and the mouse are abstractions that we’re only now shaking off.)...

Read onRead later

Applications; A new twist on data portability

In #Facebook, #IPTV, #location, #marketing, #Twitter
10/24/2010
3 Min read
A

Data portability is a concept that’s been around for a longtime. The initial concept was focused on single sign-on, which meant you could go from site to site (wherever you had a membership) without having to log in. Of course businesses wanted this because they could get a better sense of who you were as a customer BUT companies such as the the artist formerly known as Microsoft wanted to...

Read onRead later

Information Technology Strategy: Class 3 – Social Media

In #collaboration, #findable, #recommendation, #socialMedia, #teaching, #transparency, #Twitter
06/23/2010
4 Min read
I

Monday night we began covering social media and how to develop deep relationships online. We walked through the conceptual model of Findable, Recommendable, Transparent and Collaborative.  From there we moved on to the benefits of social media. Habitual vs. Loyal – Buying from Amazon is a habit of mine. I would just as likely to to Overstock.com to buy my books. Craftsman Mentality –...

Read onRead later

Social media & location: a restaurateur’s recipe

In #Facebook, #geotargeting, #location-based-services, #mobile, #QRcodes, #socialMedia, #Twitter, #video
05/06/2010
7 Min read
S

I recently had a conversation with restaurateur who has been tasked with creating the social media strategy for several restaurants. It was an interesting talk. I’ve had no exposure to this business model other than sitting down to eat or waiting tables as a youth. We talked about the specifics around this business model and I thought it made for an interesting post. It’s also a...

Read onRead later

Web 2.0 for the CIO (part 2)

In #social, #teaching
05/02/2010
9 Min read
W

Back on April 13th, I lectured in Professor McCubbrey’s class on how a CIO could use Web 2.0 for their business. The focus of that lecture really how the social media landscape is evolving and then talk about how a CIO may utilize  these changes. The reason for this method lies in that it’s too hard without specifying whether it’s a B2B/B2C model or a product/service. I covered...

Read onRead later

Web 2.0 for the CIO (part 1)

In #collaboration, #findable, #recommendation, #teaching, #transparency
04/17/2010
9 Min read
W

I was recently invited to guest lecture by Professor McCubbrey of the Daniels Information Technology and eCommerce department about the implications Web 2.0 has for CIOs. I put together a list of topics that I feel most CIOs (B2B vs. B2C/ product vs. service) need to consider when developing technology/business strategies. The outline for the lecture was as follows: Deep Relationships Twitter...

Read onRead later

Social media for the entrepreneur

In #advertising, #android, #apple, #augmentedreality, #blogging, #brand, #businessmodel, #cloudservices, #collaboration, #conduitmarketing, #consumergoods, #Facebook, #findable, #geotargeting, #Google, #iPhone, #location-based-services, #marketing, #mobile, #monetize, #niche, #QRcodes, #recommendation, #SEM, #SEO, #social, #socialMedia, #teaching, #transparency, #Twitter, #Web2.0
03/09/2010
15 Min read
S

This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

Read onRead later
Michael Myers