Events are turning out to be the primary way that mobile & social & location work together. Hot spots on the timeline. Before I start, I think it’s safe to say that I’m not an event planner but I have played one on TV. I think of an event as having three phases. It’s going to happen – Tweetups have become a great way to help promote events. By using twitter...
The brick & mortar website: 10 ways to plug location into your site.
Last week I posted about the future of websites as essentially being a database sending data out to a businesses outposts on Facebook, Twitter, YouTube, etc and then I posted about businesses who have brick and mortar outlets having a distinct advantage over purely online businesses. This got me thinking about what a website with location built into its DNA (so to speak) may look like. I came up...
The localization of social media
I’m at Shop.org with 3,500 other people and just got done listening to the CEO of Urban Outfitters, Glen T. Senk and he brought up an excellent point about retail and locations and what I would call localism. He mentioned the fact that each store in a chain is selling different things based on differing locations. (For those in the retail industry, you would file this under the “duhâ€...
Diversify your location
Guess where I am? It’s 7:02 am and ride down a decline on my bike and dismount at the base of the hill. I look out at a massive number of seats and stairs. (69 rows & 192 respectively!) There are a little over 100 hundred people in various states of exercise. Some are running up the stairs. Some are walking back and forth on the seats. Every age is represented and most are fairly fit...
EpicMix: RF + social + location = boarding 2010/2001
Amazing new social location-based system created by Vail Resorts.
Web 2.0 for the CIO (part 2)
Back on April 13th, I lectured in Professor McCubbrey’s class on how a CIO could use Web 2.0 for their business. The focus of that lecture really how the social media landscape is evolving and then talk about how a CIO may utilize these changes. The reason for this method lies in that it’s too hard without specifying whether it’s a B2B/B2C model or a product/service. I covered...
Location, location . . . location
Well, if you haven’t heard about the explosion that is taking place in location related services, you just haven’t been paying attention. (I almost said you haven’t been in the right place. But I restrained myself.) I will attempt to summarize most of what’s going on currently. First let’s talk about money. We all like it and there is quite a bit to made according to...