On January 7th, BusinessWeek featured a story announcing the departure of Jim Donald who had been the CEO of Starbucks since 2005. This announcement came out three days before a story in time magazine indicated that a fight between McDonalds and Starbucks was imminent. This article makes the obvious point that the two companies are not after the same market but who knows if that will continue to...
The Starbucks Backpedal
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