Several thousand eons ago I posted about advertising becoming a form of self-expression. (It was actually in 2007 but eons sounds so much more dramatic.) The premise is that with the rise of Gen Y and their love for brands, that people would begin to display “unpaid” ads on their sites to show their support for specific companies. The ads featured down the right hand side of this site...
The recession has pushed us towards social commerce
For may of us, the recession is not over. In fact, it’s still in full swing. Unemployment may hit 11% this month and 17% are underemployed. Just in case you’re wondering what underemployment looks like – think of a PhD serving you food at your favorite eatery. I’m wondering if all this “good news” is pushing us towards Jeremiah Owyang’s 5th era of social...
Twitter is Delivering on the Promise of Niche Social Networks
For those of you living under a very heavy rock, buried deep underground, there is this service called Twitter which has recently garnered a lot of attention. It uses what is called “micro-blogging” (140 characters or less) to tell others that follow you, what you’re up to. A personal RSS feed. Very simple idea and even though we are just at the beginning of this phenomenon...
Secrets of the Niche
I’ve been SCUBA certified for 21 years and it’s safe to say that I love the Ocean. (Yes there are SCUBA divers in Colorado and as a matter of fact Colorado used to have the 3rd highest certification rate in the United States. Not sure if that’s still true.) Divers are an interesting breed. I’ve been fortunate enough to have traveled to many different places and dove in...
The Keys to Niche Social Networks are . . .
Social objects. You can stop here if you want but I promise there’s more to say. Several months ago, I showed a video of Chris Anderson on Charlie Rose where he explained that he believes we are at the beginning of the social networking movement and that Facebook/MySpace are the online version of Target/Walmart. I share this belief and think that over the next 5 – 10 years there is...
Your Browser is Your Online Persona
After watching the TechCrunch round table on the future of mobile, I’ve been thinking a lot about the browser. It was unanimous at that meeting that the browser is going to be the killer application for the mobile world and I realized that the browser is something I really don’t think too much about or give too much credit to. I have used Firefox since it launched and have always...
Data Portability will make MySpace/Facebook as Relevant as AOL
I recently posted about the impending rise of the niche social network. This has already begun and does not get much press due the shear number of MySpace and Facebook users. The Data Portability Project (DPP) is a collection of businesses that are working to create standards that allow users to update their profile, media, etc in one location (Twitter, Facebook, etc) and have that information...
More Like a Social Caterpillar
I wanted to briefly talk about a few technologies & trends that I’m excited about. Voice-to-text: I have mentioned SpinVox several times in recent posts and believe that this technology, will change how the mobile Internet is utilized. (I have requested the free SpinVox trial and am waiting to be “approved” and will post about the service once I have the software set-up.) I...