I’ve posted about the potential for the browser to become a users online persona or shadow; the representation/summation of that person’s preferences. I’ve also talked about the future of OpenID and dataportability and how these two concepts together will create a marketers dream, which is an online persona that a person can plug into a companies environment (as long as that...
After watching the TechCrunch round table on the future of mobile, I’ve been thinking a lot about the browser. It was unanimous at that meeting that the browser is going to be the killer application for the mobile world and I realized that the browser is something I really don’t think too much about or give too much credit to. I have used Firefox since it launched and have always...
OpenID + Data Portability + Mobile Number + Persona Control = Personalized Marketing The original idea behind OpenID (much like Microsoft Passport) was to provide a single login to allow user-members to go from site to site without having to sign-in to each one separately. Now that browsers keep track of your login information the original goal is lost and yet Google has committed to OpenID and...
Last week I attended the MMA Consumer Best Practices Industry Forum in Denver. It was an interesting gathering of marketers and carriers. (Mobile advertisers were absent.) We collectively reviewed the changes to the CBP and various guest speakers offered up their expertise on various subjects. The goal of the CBP is to help the industry self regulate in order to prevent others from creating...