Every Monday morning, for the past three years, I head up to Red Rocks and do the following exercise regimen. From the bottom to top of the seats – 68 rows – with no stopping, right leg only. Bottom to top of the seats, no stopping, left leg only. Bottom to top of the seats, no stopping, right leg only. Bottom to top of the seats, no stopping, left leg only. Row 17 to top of the...
Tonight we reviewed our conversation with Red Rocks earlier in the day. About 8 students and myself interviewed some of the team members at Red Rocks and again we saw that there is nothing but opportunity. The trick will be amplifying Red Rocks existing brand through mobile marketing and mobile technology without diminishing the brand. Some of the issues/opportunties we discussed are listed...
Tonight we covered the concept of events as it relates to mobile marketing. Events are an essential element to any brand experience and we reviewed how to address the three phases of an event; before, during and after. We reviewed strategies and tactics that can be used prior to the event leveraging Facebook, Tweetups, SMS, QR Codes and mobile email. From there we moved onto methodologies during...
So . . . today, my wife says, “Hey honey. Why don’t we go to Red Rocks and take some pictures on Instagram and publish them to Foursquare. After my brain did several summer-salts for a couple of seconds I tried to figure out when the aliens had managed to grab my wife and replaced her with exact replica AND if they were going to bring my real wife back soon. Almost all joking aside...
My ears are still ringing this afternoon. Got a total of 4 hours sleep. I feel so young! The marketing side of me was watching last night as well and there were several things I’d like to see The Killers do to help build their brand. When I started going to concerts people held up lighters for some songs. Last night there were no lighters, only mobile devices being held in the air. I...
Tonight was a magical night. At 9:09pm on 9.9.09 my wife and I were at Red Rocks, watching roadies try to fix a part of the stage. 10 minutes later The Killers had blasted into their first song Human. 20 minutes later, a rust colored 3/4 moon rose above the horizon to the east. All of this; the music, the volume(!), the venue, the visual of the light show beneath you with Denver off in the...