So there I was. Minding my own business, when I was asked by a friend, what contextual advertising was. I politely explained the concept and this of course lead to a much larger discussion. So I decided to write up this little advertising map. (This is of course advertising according to me and is therefore subject to scrutiny.) Hope this helps. You know who you are . . . Contextual – This...
Just finished reading a report by the IAB that defines social advertising and lays out some best practices. In the past I’ve posted about businesses partnering with customers to enable personalized advertising (also known as “ads customers actually want”). I’ve also recommended that business need to create tool kits that enable customers to create quality ads. This is a...
I wanted to briefly talk about a few technologies & trends that I’m excited about. Voice-to-text: I have mentioned SpinVox several times in recent posts and believe that this technology, will change how the mobile Internet is utilized. (I have requested the free SpinVox trial and am waiting to be “approved” and will post about the service once I have the software set-up.) I...