By now we’ve all heard of the Pinterest phenomenon and how the site grew to 10 million users in just nine months. How they grew an additional 155% between December 2011/ January 2012. How it’s the fastest growing site of all time. Out of all these are amazing stats but my favorite is 20%. That’s how much of the traffic to Pinterest is from mobile devices. Other than the fact...
I don’t classify selling items on social networks as social commerce – it’s more distribution – but there are some good suggestions in here to get us over the issues (some that look like old Internet qualms). If you’re wondering, I think of social commerce as this.
Laugh now but I would expect Facebook to bake this type of functionality into their next app. LikeBelt is one of many helping social commerce become a seamless!
With the rise of mobile powered commerce, brick and mortar stores now have a distinct advantage. When I say mobile powered commerce I mean. Mobile commerce – $4 billion for eBay this year Mobile transactions – buying something in the store with your mobile phone. Square or Google Wallet are great examples Social Commerce – Click here for an organic example Location-based...
As you may suspect, I spend an inordinate amount of time thinking about Facebook. Â Not what Facebook is, but what it’s becoming. I think of Facebook as a set of tools that facilitate social interaction and with that in mind, there are several activities that I believe Facebook can essentially own in the near future because they are social in nature. Movies – People love to watch...
I’ve posted about the flavors of social commerce before and mentioned Diesel’s in-store connection to Facebook in Spain. It looks like the experiment is over and they’re going to promote this form of social commerce using QR codes. I love it!
Rise of Social Commerce from Altimeter Group on Vimeo.
In April of 2009, Jeremiah Owyang defined what he believed would be the 5 eras of social networks. His list was: Era of Social Relationships: People connect to others and share Era of Social Functionality: Social networks become like operating system Era of Social Colonization: Every experience can now be social Era of Social Context: Personalized and accurate content Era of Social Commerce:...
When I posted about the immediate future of retail (and how retailers need to empower employees) , I focused primarily on the impact that the mobile, social consumer would have on brick and mortar businesses. After getting back from the Shop.org conference I realized that retailers are going to need to empower their employees with the same devices that customers have, only with a focus on the...