Social objects are any reason for two people to be talking according to Hugh MacLeod. (Great definition and for marketing purposes let’s focus on products/services.) A social object could be the Puma shoes you built using their Mongolian BBQ. It could be Comcast’s customer service on Twitter. It could a snowboard or an iPhone. All these are all shared online (and off). Does this mean...
Social objects. You can stop here if you want but I promise there’s more to say. Several months ago, I showed a video of Chris Anderson on Charlie Rose where he explained that he believes we are at the beginning of the social networking movement and that Facebook/MySpace are the online version of Target/Walmart. I share this belief and think that over the next 5 – 10 years there is...
 I pick up the phone and say hello. I then hear; “What the hell is a social object?” I check the number and realize it is a friend of mine (not at all involved in online marketing) and told him that my definition comes from Hugh MacLeod that states a social object is: . . . the reason two people are talking to each other, as opposed to talking to somebody else He then says;...