I’ve been taking students to SxSW since 2015 and was fortunate enough to have @scullymon, amazing videographer/world-class skier/entrepreneur in my class and asked him to record the SxSW experience. I was going his video as promotional material but ended up not needing it. Word of mouth is a powerful force and my class for 2020 is at 61 students! Enjoy!
I have been taking students to the SxSW conference for the past 5 years and I’m excited to go again this year! I’m writing this post to document some of the details for students interested in taking the class. I’ll bullet them out for clarity. There are two required F2F meetings during the quarter. One close to the midterm and the other right before we go. Exact dates and times...
This is my 4th year at SxSWÂ (3rd year with students). The first two years I attended, I made sure I went to as many sessions as possible. Racing between buildings to ensure I didn’t miss any presentations. Collapsing at the end of the day. Exhausted. Brain swollen. The last two years, I’ve gone a little slower and have been more selective about what I spend time doing. This has...
This March I’ll be taking graduate/undergraduate students to SxSWi for the third year. (Last year I had 46 students, with zero arrests!) If you’ve been to SxSW before, you understand how intense the event can be. If you haven’t been, it’s like a rapid dive into the deep end of the pool that has you feeling like you know very little about what’s going on in the world...
My second day was a good one. I went to see the session entitled Forget Loyalty, Build habits with the VP/Digital for Julep Beauty, @lesliefeinzaig. Leslie is a gamer and has a gaming background so she has had some experience with building habits. Her goal with Julep is to create habits for influencers and as she said, “information is their social currencyâ€. This information helps the...