TagTesla

Hawaii – The global sustainability lab (video)

H

I love Maui. I have been going there with my wife and children every summer for many years. It’s our time to be in/on and around a very specific spot in the Pacific Ocean. It is where my children touched the Ocean for the first time, so it has a special place in my heart. We have been to the Big Island and Kauai as well. The Hawaiian islands are amazing. I once read that there are 13...

Why the Apple Car doesn’t make ANY sense

W

Way back on 7 days ago, I posted the reasons I believed that Apple would build a car. I was quickly reminded by a friend of mine, who goes by the name of Brad Hampton and happens to be a Senior Digital Consultant for Shift Digital (and agency focused on the automotive market), that I may in fact be wrong. Very wrong! Below are the reasons for his disbelief. Apple cares about design, not function...

Why the Apple car makes sense

W

There has been a metric-ton of news lately about Apple building a car and for the most part, I think that are people excited. I’ve also seen some confusion from consumers but to me it makes sense. (Disclaimer: I want one.) It makes sense for the following reasons. Cars are made of electronics – Back in the day, a person could fix there car if there was a problem because cars were...