@lkr + @davidkarp talk about building a brand.
How to build a brand by Laura Roeder and David Karp (video)
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social media venues and when they get used
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I attended the annual Big Boulder conference Monday+Tuesday of this week and once again, it was an amazing experience. (I’ll post about the event soon.) One of the people who spoke at the event was Tram Nguyen of Pinterest. She said what most of us already know; many people use Pinterest to plan things. Weddings, meals, etc. They use it as a planning tool for short-term things. Then Chris...
Every brand is on Tumblr
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Way back on May 25th, @jim_edwards of Business Insider claimed in this article that very few brands were actually on Tumblr. (Yes. I realize it’s almost July 25. I’ve been busy.) The article goes on to say that many brands that are on Tumblr, are squatting to save their URLs. What I find fascinating is the fact that he’s dead wrong. In fact, all brands are on Tumblr. No really...
My Tumblr experiment
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After my #hashtag/Instagram experiment I decided to create a Tumblr account to see what the ecosystem was like and to see if tagging had the same impact. What I quickly got, was a lesson in content. In other words, the type of content that garnered the most traffic. I’m not talking subject matter. I’m talking medium. . . . and this is what I’ve found so far. Video – If...
#hashtags: the social data glue
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From Wikipedia: Hashtags are words or phrases prefixed with the symbol #, a form of metadata tag. Also, short messages on microbloggingsocial networking services such as Twitter, identi.ca orGoogle+ may be tagged by including one or more with multiple words concatenated, e.g.: #Wikipedia is an #encyclopedia From “Michael-Myers-pedia”: Hashtags are words or phrases prefixed...
#BigBoulder 2012 Rundown
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This past Thursday/Friday I had the good fortune to attend #BigBoulder Conference in  . . . you guessed it; Boulder Colorado. This event was put on by @gnip and was an excellent opportunity for me to see what the current state of social data is. The event tagline was Big Data, Big Ideas, Big Opportunities and I witnessed all three. What I also saw were a lot of companies coming to talk...
Why the future of social is visual
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A picture is worth a thousand words . . . Something we’ve all heard, thousands of times over the years. As our attention span/communication methods become more condensed and we’re asked to do more with less; is it any surprise that online communities like Pinterest, Tumblr or Instagram are hot properties? It shouldn’t be. At the dawn of the web, many people were confused with...
The future is 160 characters (or less)
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It would’ve been painfully ironic if the title of the post was more than 160 characters . . . I’m seeing several trends that indicate marketers are going to need to get better at being concise. (Something I struggle with as you will see from the length of this post.) People are inundated with information and consumer simply don’t have time. Less is now, officially more. SMS...