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Think of it as a Branding Excercise

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In these economically conscious times (aren’t they always?!?!?), I keep hearing; How do I monetize my time on a social network? Well aside from advertising (which is the one obvious answer) there are several ways to ways to think about spending time and effort on social networks. To keep it simple and akin to something that the old guard is familiar with; think of it as a branding exercise...