I just listened to a Shop.org webinar playback from Sucharita Mulpuru, VP and Principal Analyst, eBusiness/Forrester Research from November 15th. The focus of the presentation was to discuss the current state of mobile commerce. Overall there was some good information in the presentation and there was one analogy that “wasn’t quite right”.
Sucharita points out that eCommerce currently makes up 11% of overall retail commerce. Ten years ago it was 2% and today mobile commerce also comprises 2%. Privacy was one of the the biggest hurdles for ecommerce to flourish 10 years ago with Amazon leading the way in the online transaction space. This combined with broadband adoption helped the online business world evolve to where we are now. Fair enough. She then sites Apple as driving the future of mobile commerce. Uh . . . If she means that they’ve shown others the way in regards to the touchweb; then yes. But I don’t think that’s what she’s saying. I believe she’s talking about the tipping point for this type of commerce and it won’t be Apple helping us get there. What will get us to the tipping point? It will be eBay and Amazon again. They’ve collectively made $3.2 billion in mobile commerce over the last 2 years and people trust those companies. That trust is what will move mobile commerce to the forefront of consumers minds.
Sucharita compares Apple to Amazon, which is apples (no pun. I swear.) to oranges. Apple is an electronics manufacturer. The appropriate comparison is:
- broadband adoption = smartphone adoption
- Amazon & eBay = Amazon & eBay on mobile devices
Apple is equivalent to the PC makers back the day.
As to the question of, when will the tipping point be; I’m pretty sure it will be within the next 2-3 years. It took ten years for the Internet to get it to it’s current state and that was not only a technological effort but more importantly, a behavioral one. This time, the behavior is already there, it’s “simply” a change of venue. The device is different in many ways but not so much that people don’t get it like they didn’t get the web when the web was wild. (Some didn’t think the web would make it!) This (r)evolution (for the US) started in 2007 and give it another 2-3 years and then you’ll see some real changes.
Viva le Evolution!
I was just seeking this info for some time. After six hours of continuous Googleing, at last I got it in your website. I wonder what is the lack of Google strategy that don’t rank this type of informative web sites in top of the list. Usually the top web sites are full of garbage.
Its great as your other blog posts : D, thanks for putting up. “Too much sensibility creates unhappiness too much insensibility leads to crime.” by Charles Maurice de Talleyrand.
Once I initially commented I clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I get four emails with the same comment. Is there any manner you’ll be able to remove me from that service? Thanks!
Hey there would you mind stating which blog platform you’re working with? I’m looking to start my own blog soon but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something completely unique. P.S Apologies for being off-topic but I had to ask!
You made some first rate points there. I seemed on the web for the difficulty and located most people will go along with with your website.
Deference to post author, some excellent information .
Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more from this post. I am very glad to see such fantastic info being shared freely out there.
Sweet internet site, super pattern, very clean and utilize genial.
Hello, you used to write fantastic, but the last few posts have been kinda boring?K I miss your tremendous writings. Past several posts are just a bit out of track! come on!
I dugg some of you post as I thought they were extremely helpful very helpful
It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks
It is in point of fact a great and helpful piece of info. I am satisfied that you just shared this useful information with us. Please stay us up to date like this. Thank you for sharing.
Would love to constantly get updated outstanding weblog! .
certainly like your web-site however you need to check the spelling on several of your posts. Many of them are rife with spelling problems and I find it very bothersome to tell the truth however I’ll definitely come again again.
Very interesting topic, regards for putting up.
Hi, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam responses? If so how do you protect against it, any plugin or anything you can advise? I get so much lately it’s driving me mad so any support is very much appreciated.
I’ve read some excellent stuff here. Definitely worth bookmarking for revisiting. I surprise how so much effort you put to make any such great informative site.
hi!,I like your writing very much! share we communicate more about your article on AOL? I need a specialist on this area to solve my problem. Maybe that’s you! Looking forward to see you.
373272 358272Hello there, just became alert to your blog by way of Google, and identified that its actually informative. Im gonna watch out for brussels. Ill be grateful in case you continue this in future. Several men and women will be benefited from your writing. Cheers! 405301
373756 535553Hello, Neat post. There is an issue along with your internet site in internet explorer, may test thisK IE nonetheless will be the marketplace chief and a big section of people will pass over your outstanding writing due to this difficulty. 167539
Nice post. I learn something tougher on different blogs everyday. It can at all times be stimulating to read content from different writers and practice just a little something from their store. I’d choose to make use of some with the content on my blog whether you don’t mind. Natually I’ll give you a hyperlink on your web blog. Thanks for sharing.
Hi my friend! I want to say that this post is awesome, nice written and include almost all vital infos. I’d like to see more posts like this.
Good post and straight to the point. I am not sure if this is actually the best place to ask but do you people have any thoughts on where to hire some professional writers? Thx :)
Whats Going down i am new to this, I stumbled upon this I’ve found It absolutely helpful and it has helped me out loads. I’m hoping to give a contribution & help other users like its helped me. Great job.
My partner and I stumbled over here from a different page and thought I might as well check things out. I like what I see so i am just following you. Look forward to exploring your web page repeatedly.
It is in point of fact a great and useful piece of info. I’m satisfied that you shared this helpful info with us. Please stay us up to date like this. Thanks for sharing.
I appreciate, cause I found just what I was looking for. You’ve ended my 4 day long hunt! God Bless you man. Have a great day. Bye
I believe you have mentioned some very interesting points, appreciate it for the post.
I cling on to listening to the news talk about getting free online grant applications so I have been looking around for the most excellent site to get one. Could you tell me please, where could i find some?
I will immediately take hold of your rss feed as I can not in finding your email subscription link or e-newsletter service. Do you have any? Please allow me understand so that I could subscribe. Thanks.
It’s the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or advice. Maybe you could write next articles referring to this article. I wish to read even more things about it!
so much good info on here, : D.
I am glad to be one of many visitants on this outstanding internet site (:, regards for putting up.
Hey there! I’m at work browsing your blog from my new apple iphone! Just wanted to say I love reading your blog and look forward to all your posts! Keep up the fantastic work!
Together with the whole thing that appears to be developing throughout this particular subject material, a significant percentage of opinions happen to be quite refreshing. However, I appologize, but I do not subscribe to your whole plan, all be it stimulating none the less. It appears to me that your remarks are actually not totally justified and in reality you are yourself not really fully certain of the assertion. In any case I did enjoy reading through it.