Michael Myers

The localization of social media

In #location, #mobile, #social
09/28/2010
2 Min read
T

I’m at  Shop.org with 3,500 other people and just got done listening to the CEO of Urban Outfitters, Glen T. Senk and he brought up an excellent point about retail and locations and what I would call localism. He mentioned the fact that each store in a chain is selling different things based on differing locations. (For those in the retail industry, you would file this under the “duh” column.) A key element to location marketing is obviously the people that buy the product and their motivations may be different from their peers in other locations. They may be the identical but to assume they’re the same is foolish and potentially dangerous. In my mind, the keys to location marketing are:

  • Location
  • Product
  • Mobile
  • Social

Location is different. Product is different. Mobile is “different”, (currently a matter of flavor; SMS, email, app push alerts). This means that social media can’t be the vanilla. It has to be specific to the region/location and the people/products at that location.  Currently this isn’t realistic for most local business managers and it would be best to pepper in local messages with the corporate messages. This adds a level of local authenticity that most businesses will need to embrace. As retail evolves, businesses should allow specific stores/regions to create their own differentiators. With hyper-localization marching forward, brick and mortar businesses are going to need to evolve. Store managers will also need to be more sophisticated about mobile marketing, social marketing and location marketing while employees need to be empowered.

Long-term, the lion’s share of social media will need to be localized.

75 comments

  • You actually make it seem really easy along with
    your presentation however I in finding this matter to be actually something
    which I think I’d never understand. It kind of feels too complicated and
    very large for me. I’m taking a look ahead to
    your subsequent post, I’ll try to get the grasp of it!
    Escape room

  • Greetings, I do believe your web site might be having web browser compatibility problems. Whenever I take a look at your website in Safari, it looks fine but when opening in IE, it’s got some overlapping issues. I just wanted to give you a quick heads up! Besides that, excellent site.

  • I must thank you for the efforts you have put in writing this website. I really hope to check out the same high-grade content from you later on as well. In truth, your creative writing abilities has motivated me to get my very own site now ;)

  • I have to thank you for the efforts you’ve put in penning this site. I’m hoping to view the same high-grade blog posts by you later on as well. In truth, your creative writing abilities has encouraged me to get my own, personal site now ;)

  • Greetings, I believe your website might be having web browser compatibility issues. When I take a look at your blog in Safari, it looks fine however when opening in IE, it’s got some overlapping issues. I just wanted to provide you with a quick heads up! Aside from that, excellent website!

  • Hi there! This blog post could not be written much better! Going through this post reminds me of my previous roommate! He constantly kept talking about this. I’ll forward this information to him. Pretty sure he will have a great read. Thanks for sharing!

  • Way cool! Some extremely valid points! I appreciate you penning this article and also the rest of the site is also really good.

  • I have to thank you for the efforts you have put in writing this website. I am hoping to view the same high-grade blog posts from you in the future as well. In fact, your creative writing abilities has encouraged me to get my own, personal blog now ;)

  • Hello there! I could have sworn I’ve been to your blog before but after looking at some of the articles I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be bookmarking it and checking back regularly!

  • An outstanding share! I have just forwarded this onto a friend who has been doing a little research on this. And he in fact bought me breakfast simply because I discovered it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending the time to talk about this issue here on your web site.

  • Good web site you have got here.. It’s hard to find high quality writing like yours nowadays. I honestly appreciate individuals like you! Take care!!

  • Hey there! I simply wish to offer you a huge thumbs up for the great information you’ve got right here on this post. I am returning to your website for more soon.

  • Hello there! This post could not be written any better! Looking at this post reminds me of my previous roommate! He constantly kept talking about this. I am going to forward this post to him. Fairly certain he’s going to have a very good read. Thanks for sharing!

  • As somebody that’s constantly been cautious about my blood sugar level, locating Sugar Protector has been a relief.
    I feel so much extra in control, and my current examinations have revealed positive enhancements.
    Recognizing I have a reliable supplement to support my
    routine offers me assurance. I’m so grateful for Sugar Defender’s
    influence on my health!

  • For several years, I have actually fought unpredictable blood sugar level swings that left
    me feeling drained and sluggish. Yet given that incorporating Sugar my power degrees are currently steady and regular, and I no more hit
    a wall in the mid-days. I appreciate that it’s
    a mild, natural method that does not come
    with any type of undesirable negative effects. It’s truly changed my every day
    life.

  • For many years, I’ve fought unforeseeable blood sugar swings that left me really feeling drained and lethargic.
    Yet because integrating Sugar my energy levels are now stable and constant,
    and I no longer strike a wall in the afternoons.
    I value that it’s a gentle, all-natural strategy that doesn’t come
    with any unpleasant side effects. It’s truly changed my day-to-day live.

  • For several years, I have actually battled
    unpredictable blood sugar level swings that left me feeling drained and inactive.
    However given that including Sugar Defender right into my regular, I have actually observed a substantial improvement in my overall power and stability.
    The dreadful mid-day thing of the past, and I value that this all-natural remedy accomplishes these outcomes with no unpleasant or adverse responses.
    honestly been a transformative exploration for me.

  • Discovering Sugar Defender has actually been a game-changer for me,
    as I have actually constantly been vigilant regarding handling my blood sugar level levels.
    With this supplement, I feel equipped to organize my health,
    and my latest medical exams have actually shown a significant turn-around.

    Having a trustworthy ally in my corner supplies me with
    a sense of security and confidence, and I’m deeply appreciative for the extensive difference Sugar Defender has actually made in my well-being.

  • For many years, I have actually fought unforeseeable blood sugar swings that left me feeling drained pipes and lethargic.
    However because incorporating Sugar my energy degrees are currently stable and constant, and I no
    more strike a wall in the mid-days. I appreciate that it’s a gentle, natural strategy
    that doesn’t come with any kind of unpleasant negative effects.
    It’s really changed my day-to-day live.

  • Aw, this was an extremely good post. Taking a few minutes and actual effort to produce a very good article… but what can I say… I put things off a lot and never manage to get anything done.

  • I’m impressed, I must say. Rarely do I come across a blog that’s both equally educative and interesting, and let me tell you, you’ve hit the nail on the head. The issue is something not enough people are speaking intelligently about. Now i’m very happy that I stumbled across this in my hunt for something concerning this.

  • I’m impressed, I have to admit. Seldom do I encounter a blog that’s both educative and interesting, and let me tell you, you’ve hit the nail on the head. The problem is something not enough men and women are speaking intelligently about. I’m very happy I came across this during my search for something regarding this.

  • You have made some decent points there. I looked on the web to find out more about the issue and found most individuals will go along with your views on this web site.

  • Hello! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my website to rank for some targeted keywords but I’m not
    seeing very good success. If you know of any please share.

    Cheers! I saw similar text here: Eco product

  • Hi, I believe your website could possibly be having web browser compatibility problems. Whenever I look at your web site in Safari, it looks fine however, if opening in IE, it’s got some overlapping issues. I merely wanted to provide you with a quick heads up! Other than that, wonderful website.

  • When I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I receive four emails with the same comment. There has to be a way you are able to remove me from that service? Thanks a lot.

  • A fascinating discussion is worth comment. I believe that you should publish more about this subject matter, it may not be a taboo matter but usually people do not discuss such issues. To the next! Kind regards.

  • Oh my goodness! Impressive article dude! Thanks, However I am having issues with your RSS. I don’t know the reason why I am unable to subscribe to it. Is there anybody else getting identical RSS issues? Anyone that knows the answer can you kindly respond? Thanks.

  • Having read this I believed it was very informative. I appreciate you taking the time and effort to put this short article together. I once again find myself personally spending a significant amount of time both reading and posting comments. But so what, it was still worth it!

  • I blog quite often and I really thank you for your content. Your article has really peaked my interest. I will bookmark your blog and keep checking for new information about once a week. I subscribed to your Feed as well.

  • sugar defender official website Integrating Sugar Protector into my day-to-day program general wellness.

    As a person that focuses on healthy and balanced eating, I appreciate the additional
    defense this supplement supplies. Because beginning to take it,
    I have actually observed a significant renovation in my
    power levels and a significant decrease in my wish for undesirable treats such a such an extensive effect on my every day life.

  • That is a great tip particularly to those fresh to the blogosphere. Short but very precise information… Many thanks for sharing this one. A must read post!

  • Oh my goodness! Amazing article dude! Many thanks, However I am going through problems with your RSS. I don’t understand why I am unable to subscribe to it. Is there anyone else getting the same RSS issues? Anyone who knows the answer can you kindly respond? Thanx.

  • I was very pleased to discover this great site. I wanted to thank you for your time due to this wonderful read!! I definitely enjoyed every bit of it and I have you saved to fav to see new information in your web site.

Read more

By Michael Myers 09/28/2010
75 comments
Michael Myers