Think TV 2020 Vision Series Two – Episode 2: A Creative Perspective (video)

Dan Wieden of Wieden + Kennedy talks about the future of TV, advertising and social media. I like his comment on “personalized communication” at 5:08 and how much he hates it. What’s funny is that personalized experiences will become the norm. Soon, if something isn’t specifically for me, it will be seen as a failure. (Think of non-contextual search-based ads on Google. Sounds absurd at this point.) Enjoy!